Online video platform (OVP) Brightcove, and hyper-syndicator/analytics/ad net (did I leave anything out, Brett?) TubeMogul released their quarterly research report covering trend data on platform usage, engagement, ad sales and inventory, and discovery this week.
A few points jumped out at me that I’ll highlight, but I encourage you all to download the full report and dive in on your own.
- Video Saves the Print Star. Ok, thats a ridiculous cliche, but I’m not hitting backspace. Video’s growth is explosive, and print has been dying on the vine. So its great news that newspaper and magazine publishers have the greatest number of video players across online media properties. Newspaper publishers also show the most growth in video production for online
properties. Woot Print!
- Seems like a no brainer that online video content from broadcast networks attracts the most viewing time per video. Hell, its “super premium” content, its long form, and viewers already know they want to watch it. Distinct advantage to the TV crowd over original web content. But in more good news for print, newspaper and magazine publishers garner the highest online video
viewing completion rates. Double Woot Print!
- Who said pre-roll is dead? In-stream video advertising is the dominant ad format, according to the survey, and the leading driver of revenue.
- Stream volume from magazine publishers is up 90% over the Q1 2009. The Triple Woot Crown for Print!
- Music label streams were only up 6%. Uh-oh. Should be noted, however, that the sample was only of Brightcove customers, so the launch of VEVO could definitely have skewed that data point.
Good weekend bathroom reading for the video wonk set. Download the full report here.
